Jane Iredale introduced her unique skin care makeup line
in May of 1994. It was the first full makeup line on the market to
offer not just color enhancement but also benefits to the skin.
The products are based on micronized minerals and are made
without fillers and binders (such as talc and mineral oil) and
without chemical dyes or preservatives. As a result, the Iredale
products are carried by salons, spas and medical clinics
throughout the world.
Plastic surgeons were the first to recognize the benefits of the
line and were confident enough with it to use it on skin that had
just undergone laser resurfacing. It not only effectively and
safely covered the redness but also provided essential sun
protection. Jane Iredale herself underwent laser resurfacing
and demonstrated the extraordinary ability of her Amazing
Base® to conceal and provide aesthetic enhancement.
Since that time, the company has expanded the line to include
products that keep it at the leading edge of the makeup world. It
still remains true to its original concept of bringing women a
makeup that enhances the health of the skin.
From its base as the leading mineral cosmetics company in
North America, jane iredale has expanded into over 35
countries, including the United Kingdom, Europe, Australia, and
the Far East.
Founder and CEO Jane Iredale brings a varied and interesting
background to her position in the cosmetics industry and
appears at seminars and trade shows around the world. She
enjoys having a one-on-one relationship with individual
customers and is always ready to answer requests for advice
on any question dealing with cosmetics and their relationship to
skin care.

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Iredale Mineral Cosmetics
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